S4 BBA Fin Innovation & Business Dynamics

BBA Fin - Innovation And Business Dynamics  - Type of Course: VAC 

The course is crafted to provide a comprehensive exploration of innovation, creativity, the evolution of business models, incubation, and entrepreneurship. It encompasses topics on blue ocean strategy and technology incubation, recognized as transformative elements in today's competitive landscape. Additionally, the course explores into the significance of intellectual property rights (IPR) and their management in the realm of innovation. With a harmonious blend of theory case studies, this course is accessible without any prerequisites. It proves beneficial for gaining insights into innovation and its diverse applications across various domains of development and growth 

I Business Landscape and Innovation Basics: 

1  Overview of the Current Business Landscape- Factors Influencing Business Dynamics 

2 Introduction to Innovation and Creativity 

3 Characteristics, Importance, Principles of Innovation, Process of Innovation 

4 Types of Innovation and The School of Innovation 

5 Types of Innovation- Understanding Different Innovation Schools 

6 Ethics in Innovation 

7 Social Impact of Innovation- Inclusive Innovation 

II Navigating Innovation Challenges and Management: 

8 Innovation management- Challenges of Innovation 

9 Identifying and Addressing Challenges in Innovation 

10 Idea Management Systems and Creative Thinking 

11 Divergent vs. Convergent Thinking 

12 Developing an Entrepreneurial Mindset-Prototyping to Incubation 

13 Corporate Culture and Innovation -Case studies of successful innovation initiatives