SIXTH SEMESTER GBAH6B24T- STRATEGIC MANAGEMENT -   Total Teaching Hours for Semester: 80    No of Lecture Hours/Week: 5 Max Marks: 100            Credits: 4  Course Objectives/

Course Description: An Organization consists of different departments and processes. Managers at all level must understand how a company‘s departments and processes ―fit together to achieve its goal. It focuses on all the functional areas of business and presents a cohesive strategic management model from a strategic perspective. The subject provides an insight on the strategy adopted by the companies in response to environmental change. The course provides a comprehensive and integrated presentation of current strategic management thinking in a clear and succinct format.

Unit-1               (8 Hrs) Strategic Planning and Strategic Management            

Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives  

Unit-2                     (8 Hrs) Enviornmental Analysis  The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment  

Unit-3            (8 Hrs) Industryand Resource Analysis            A framework for industry analysis, Michael porter‘s analysis- usefulness of Industry analysisCompetitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis- carrying out SWOT  

Unit-4                     (8 Hrs) Strategy Formulation And Choice Corporate level strategy: Introduction- The balanced score card- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix  

Unit-5                     (8 Hrs) Corporate Restructuring The concept of corporate restructuring- the process of restructuring- mergers and acquisition take overs- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic Alliances  

Unit-6                     (8 Hrs) Global Strategies Globalisation-risks- global expansion strategies- the MNC mission statement- deciding which market to enter- market entry strategy international strategy - Business level strategy - Strategic analysis and choice  

Unit-7                     (8 Hrs) Strategy Implementation And Functional Stategies Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies: Operational strategy, financial strategy, marketing strategy and Human resource strategy  

Unit-8                     (8 Hrs) Behavioural Implementation Corporate Governance and strategic management- Strategic Leadership- Corporate culture and Strategic management- Corporate Politics and Power- Personal values and Business Ethics  

Unit-9                     (8 Hrs) Strategic Evaluation and Control Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system  

Unit-10                     (8 Hrs) Strategy And Technology Management Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit Learning Activities: Lecture led discussions, 

Case studies, Movie Reviews, self-assessments exercises, role plays, group   discussions, team based activities, games and research papers based review.